Join The Stream "The Reviews Are In"

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Discovery+ was launching its new streaming platform and needed help finding new messaging to drive subscriptions. 

We introduced a tactical campaign and tag line that helped drive awareness, boost subscriptions and build momentum. "Join The Stream" a simple message that communicated that millions of people had already subscribed to the streaming service and showed non-subscribers what they'd been missing. We took quotes from all of the media giants that had started talking about discovery+ and paired them with the unique personality (and personalities) of discovery+.

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At the time of launch, this one month campaign was one of the most successful tactics for driving subscriptions and it put discovery+ on a level with the industry's leaders.